How do we get consumers into Verizon stores for more than
a new phone, a plan, or to get something fixed?

For our audience,shopping at Verizon for new products feels wasteful. What if shopping in Verizon stores helps customers give back and save the environment?

How it works: Verizon will offer our target audience the option to come into a Verizon store and trade their old tech in. Once the trade-in happens, customers will receive a Receipt of Impact showing how their charitable action saves the environment and helps others in need.